Netflix Stock: Down 29% - Is Now the Time to Buy? (2026)

Is Netflix Stock a Buy? Navigating Uncertainty and Growth

Netflix investors are navigating a turbulent landscape, with the company's stock down 29% since June. The recent decline has been partly attributed to a post-third-quarter earnings sell-off, including a one-time Brazilian tax charge. However, the main driver of the slide has been the merger drama surrounding the company's acquisition of Warner Bros. Discovery, which has now escalated into a bidding war. Despite the challenges, Netflix's core business is performing strongly, with double-digit revenue growth and soaring free cash flow. The company's 3-year-old advertising business is also growing rapidly.

The acquisition of Warner Bros. Discovery's film and television studios, valued at $72 billion, has introduced uncertainty and intense competition. Paramount Skydance has even launched a hostile, all-cash tender offer for Warner Bros. Discovery, valued at $108.4 billion, highlighting the complexity of the situation. The deal faces regulatory risks and a $5.8 billion termination fee if not completed. Moreover, the merger could distract management and impact the company's performance.

Ironically, Netflix was thriving without this acquisition. The company's third-quarter revenue soared 17.2% year-over-year, with a strong operating margin of 28.2%. Free cash flow skyrocketed 21% to $2.7 billion in Q3, primarily driven by growth in membership fee revenue. Advertising is also playing a growing role, with Netflix recording its best ad sales quarter ever and on track to double ad revenue this year.

Despite the impressive business momentum, the stock's valuation remains high, with a price-to-earnings ratio of 40. This level reflects continued double-digit revenue growth and rapid earnings growth. The risks associated with the acquisition, including integration and regulatory challenges, could impact the stock's performance. While the stock is attractive, investors should approach it with caution, considering the potential distractions and risks.

Netflix Stock: Down 29% - Is Now the Time to Buy? (2026)
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